About us

Clinically led by CEO and women’s health GP specialist Dr Emma Rees, Femma brings together a team of experts to deliver healthcare solutions to women across Australia.

Femma offers the highest quality care by combining clinical and therapeutic approaches with lifestyle content and community initiative to create a truly comprehensive healthcare experience.
We’re excited about our ability to impact women’s health long term for the better.

You know your body better than anyone else – that’s why we consider your preferences and total health picture when developing your tailored care plan.

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Meet Dr Emma

Dr Emma Rees, the CEO of Femma, is a Specialist General Practitioner with additional qualifications in women’s health. She is also a clinical lecturer, and author of published research, who has worked in medicine both in the UK and Australia for over 20 years.

Dr Emma’s experience and specialist qualifications span general practice, women’s health, occupational health and medical teaching. She has a background in clinical research and shared decision making and is passionate about facilitating this concept in practice.

Dr. Emma envisages a world where all women can engage with accessible high quality healthcare and feel empowered by genuine community support to live a healthy and fulfilled life.


Femma is on a mission to increase access to high quality healthcare for women.

We know that as women journey through each stage of life, they can often find themselves facing a variety of weird, wonderful and totally normal health challenges.

So why is it so hard to find information, clear diagnosis and actionable solutions?

The narrative around many significant womens health issues is clouded with stigma, shame and often dismissal of debilitating symptoms. Many women across Australia feel that they need to

accept the pain and frustrations associated with their health changes.

We believe that healthcare is not a one-size-fits-all solution, and we are committed to supporting women with resources to aid in their decision making and reclaim their health.

This is why our care philosophy is centered around you, your specific goals and concerns, while focusing on improving your overall health and wellbeing.

Our Values

Multidisciplinary approach

The Femma team are from diverse backgrounds and areas of expertise to ensure you get a truly multidiscplinary healthcare experience. This means that we can create healthcare solutions tailored to all aspects of your health, using a world leading digital consultation experience.

Clinically led care

Femma is grounded in clinical knowledge and expertise, led by Australia’s leading women’s health specialist GPs and an advisory panel of medical experts. We are committed to ongoing research that priorotises best practise in women’s health.

Accessibility for all

We deliver high quality healthcare to women nationwide through an affordable and accessible digital offering. Our community welcomes all women who are curious about their bodies and are ready to tackle their health conditions.

Shared decision making

There is no decision made about you without you. Our consultation is designed around our patients, listening to each individual experience and respecting your treatment preferences in order to empower you and your health.

Ready for your consultation?

We’re ready when you are. Start your Femma health care journey with us today!

Get Started


Who is the Femma platform for?

Femma is a service for women in Australia over the age of 18. It is a clinically led,  evidence-based, healthcare platform, with a multi-disciplinary approach to diagnosis, treatment and education of women’s health issues. You do not need a medicare card to access the service. As a digital service, it is not suitable for all health concerns, as some complex conditions need face to face GP consultations. Please see What We Treat to see if the service is suitable for your needs.

Can I get a medicare rebate for Femma consultations?

Yes, Medicare currently recognizes sexual and Reproductive Health as an area that currently receives medicare rebates for video telehealth consultations. Medicare has recognised this up until July 2023 before it is being reviewed.

Femma patients whose bank details are registered with Medicare will automatically receive the relevant rebate into that account following payment. (*This rebate will be paid electronically into your nominated bank account. Please be aware that this can take up to 7 days to process)

*Please note that it is your responsibility to register your details with medicare to receive any applicable rebates.

Can I use my private health insurance?

You may be able to claim some or all of your medication cost through your private health insurance (this will depend on your individual policy) . If you need a receipt to file a claim, please sign into your account and download a receipt or contact careteam@femma.com.au for further information.

Can I sign up straightaway and complete my consultation later?

Yes, you can sign up and explore the Femma content and community prior to your consultation if you wish. 

Can I speak with a doctor in the community about more issues?

General questions can be submitted to our “ask the expert?” forum and relevant health professionals can reply with generalised advice. Doctors however, will not respond to specific requests as this confidential information should not be in a public forum.  Individual concerns that relate to your personal health should always be raised during one of your Associate Doctor consultations.  This means they can be recorded properly in your medical notes and you get the best advice and then care you need.

Do I need a referral from my doctor to use Femma?

 No, you can utilise Femma without a referral.

How do I book a video consultation?

To book a video consultation you need to be a subscribed Femma member and have completed the text based consultation first. 

If, after this process, you would like to have a video consultation please email careteam@femma.com.au to make an appointment. The GP Specialist will commit to the allocated time and as a result you will receive an invoice for your consultation prior to your appointment. (We cannot guarantee that the same doctor who reviewed your text consultation will be able to fulfil the video consultation but the doctor you see  will have access to your text consultation notes)

Once this is paid, the appointment will be confirmed and you will receive a message to your registered  email address with your consultation link and details about your  GP specialist.

We do understand that at times, you may need to reschedule your appointment. If  you  give us at least 24 hours notice we will reschedule the appointment without any financial penalties.

  • If you fail to attend or cancel your appointment within 2 hours prior of your appointment time you will be  charged 100% of the fee in order to pay for the GP’s allocated time
  • If you cancel your appointment between 24hrs and 2hrs prior to your appointment you will be  charged 50% of the fee in order to pay for the GP’s allocated time.

Please email careteam@femma.com.au with the email subject marked video appointment cancellation

In order to maximise your time with an Associate Doctor we ask all Femma members to have completed the relevant  consultation module for their main reason . This allows your medical history to be recorded prior to the video and for you to focus the consultation time on the issue that you wish to discuss.

How do I get my prescriptions?

As in any consultation the Associate Doctor will provide you with a Treatment Plan and we cannot guarantee the outcome of that consultation or which treatments will be  recommended or prescribed. 

As part of the Femma member services you can choose for our Pharmacy Partner to fulfil any prescriptions that are in your Treatment Plan, with convenient delivery to your door.

If you are on medication prescribed by another provider you will need to have a consultation with a Femma Associate Doctor in order to see if that prescription is safe for you, before it is prescribed.

If you choose to use a pharmacy other than a Femma Associate Pharmacy to fulfil your prescription,  please forward your request to pharmacy@femma.com.au.

If you are prescribed a medication which isn’t available in the Femma Associate Pharmacies, your doctor will advise you of this and explain how you will receive your prescription.

Do you remind me if I am running out of medication?

Yes, we will remind you when your next appointment is available.

What happens if I need to see a doctor in person?

Femma associate doctors conduct video consultations.  There are occasions when your symptoms require an in person appointment.  If this happens, your doctor will advise you of this and the reasons and will also put this in your plan.  You will then be able to discuss the recommendation with your own GP or service provider recommended by your Femma Associate GP.

In the case of urgent medical issues please call ‘000’.

Can you communicate directly with my GP?

If you agree, we can inform your GP of the outcome of your consultation by letter.  We can also upload information to your health record online, if you have agreed to this.

Can I get an onward referral to a specialist?

Yes, If necessary your Associate Doctor can make onward referrals to specialists, request pathology or diagnostic  imaging where necessary.

Can I request to consult with a particular Femma Associate Doctor?

We cannot guarantee that you will be able to consult with the same associate doctor. However we will attempt to facilitate this if the relevant doctor has availability. Please email careteam@femma.com.au to discuss.

Does Femma replace my general practitioner?

Femma is complementary to—not a replacement for—your general practitioner. So it’s important to keep your regular GP and any other doctors involved in your care. It is recommended to visit your doctor to review your symptoms and health history once you have finished your Femma Treatment plan.

We believe in an integrated approach. If you agree, we can also update your regular clinicians about their management plan. To fulfil privacy laws, we will need this agreement in writing.  Please email careteam@femma.com.au.

Can I cancel my video consultation and rearrange?

Yes, we do understand that at times, you may need to reschedule your appointment. If  you  give us at least 24 hours notice we will reschedule the appointment without any financial penalties. 

If you fail to attend or cancel your appointment within 2 hours of your appointment time you will be  charged 100% of the fee in order to pay for the GP’s allocated time.

If you cancel your appointment between 24hrs  and 2hrs you will be  charged 50% of the fee in order to pay for the GP’s allocated time.

Please email careteam@femma.com.au with email, subject marked video appointment cancellation/change as soon as possible so we can try and reschedule your appointment.

Is it legal to prescribe medications online?

Yes, prescribing medications and buying medicine online is legal and safe in Australia. Femma is an Australian company that connects you with associate doctors and registered pharmacists based in Australia. Every doctor you interact with is registered with AHPRA and insured to prescribe medications and treat patients in Australia and complies with all governing medical laws. We also have LEGIT SCRIPT verification.

What if I am having an emergency?

In the case of urgent medical issues please call ‘000’.

Who are the doctors on the platform?

Femma connects you with our associate doctors who are fully registered with AHPRA, insured and based in Australia. We are proud to say that Femma only works with GP specialists and GP specialists in training who have extra  training and qualifications in Women’s Health. Our Associate Doctors go through a thorough verification check before joining the platform.

Please see our Clinical Team for more information.

Is my information safe?

We take your privacy and the security of your information very seriously. Femma complies with all relevant privacy laws and has implemented strict security protocols to protect your information.

Please read our Privacy Policy  and Terms and Conditions for more details.